For the 2014 FIFA World Cup™, adidas launched a new pack of football boots called "The Battle Pack" with five different silos.  

I was responsible for the management of UX/UI and development of the adidas.com pages, e-retail toolkit, product photography and videography (motion graphics development). 

The project was the initiation of the current campaign framework. The setup and the overall user experience was a success.  
Both desktop and mobile pages won FWA, and overall design won a Spin Award.