Pace Gallery is a global leader in the art world, representing some of the most influential artists of our time. We created an immersive and illuminating platform that models the transformative experience of the gallery.

We worked with Pace to match the gallery’s grand vision for the future — global growth and public access to transformative works of art — with a dynamic digital system. Part experiential platform, part editorial hub, part sales-and-marketing tool, part launchpad for future projects.

At this project’s core is a sophisticated back-end integration that synchronizes Pace’s proprietary art database with their CMS. This allows Pace’s sales team to seamlessly share artworks with their audience. Pace is now able to access their immense database smoothly and efficiently, putting their artists’ work in easy reach.

These technological upgrades not only provide structure for Pace’s growth into the future, they support the development of on-site digital experiences within their galleries; elevating their entire digital ecosystem.

I produced design and development of pacegallery.com’s MVP release. The site generated 5% of gallery sales in 2020, meeting the client’s target. Led a team of strategy director, user-testing strategist, creative director, 3 ux/ui designers, copywriter, technical director, 3 back-end engineers, 2 front-end engineers , and third party QA partner. Managed stakeholders including Pace executive team, marketing, IT and content editors.

We redesigned cannondale.com from the ground up, an exercise that included fully re-architecting the site, developing a design system, and establishing a framework for feature/benefits and conversion funnels. Our team worked in close collaboration with a certified Sitecore partner to ensure the experience was integrated seamlessly onto Sitecore 9.

With this new website, Cannondale will empower their shoppers to research, choose, try, and purchase a new bike — all from a single, richly designed, rider-obsessed domain.

I produced design development MVP release of the Cannondale’s website, brand guidelines and site core documentation for integration. Product orders increased by 25% in 2019 by retailers vs. 2018. Led a team of strategy director, user-testing strategist, creative director, 3 ux/ui designers, copywriter, technical director, third party QA partner and third party engineering partner. Managed stakeholders including Cannondale executive team, marketing, creative and IT.

Charge Bikes came to us for a new website that would successfully introduce a total shift in their product offering and elevate direct-to-consumer sales. We designed and developed a site that included a complete brand refresh (art direction, voice and tone, photography guidelines), and integrated the product promise into the brand promise, highlighting key differentiators and allowing them to influence the site’s architecture. With an entirely new line of electric bikes for sale, Charge moved five units on the day the site launched — with no advertising.

Executed design and development of MVP release, a shopify+ ecom site. The site sold over 40K bikes after its launch in June 2020, exceeding expectations. Led a team of creative director, strategy director, designer, copywriter and engineers. Wrote user stories for the entire website functionality. Managed stakeholders including client creative, marketing and engineering teams.

For 40 years PATH has been quietly saving the world through a mix of science, design, human understanding and ingenuity. Their approach to global health is innovative and world-changing — faster, more effective, and more equitable than any other current model. Nevertheless, PATH remained the biggest, most impactful NGO you’d never heard of.

At Instrument, we designed and developed Path.org, a digital publishing product. Through a new website, publishing platform, brand strategy and positioning, and launch campaigns, we helped them bridge the gap between their innovative work in global health and their global brand awareness.

I produced design and development of path.org’s MVP release. Led a team of strategy director, user-testing strategist, creative director, 3 ux/ui designers, 2 copywriters, technical director, 3 back-end engineers, 3 front-end engineers , and third party QA partner. Managed stakeholders including PATH executive team, marketing, IT and content editors and country leads.

A platform with four key components that collectively meet the needs of Airbnb employees: Home, an aggregator displaying the latest news, insights, and metrics; Projects, an internal marketing project management tool; Guidelines, a definitive resource for creating Airbnb brand experiences; and Our Work, an internal showcase of Airbnb’s iconic marketing projects & campaigns. 

Created and maintained a product backlog. Launched MVP and release 2 on time, within budget, and to a quality.

The case video shows the work of past and present since 2013 and future ambitions for adidas.com/football and its product pages. I was the production lead for all the showcased projects in the video.   

For the case video, I have developed the brief and managed the motion graphics development from conception to delivery. The project was the agency's investment to attract other business groups within adidas.

The video was a success. After showing it to adidas, two other business groups briefed the agency. 

Global assets and a complete deployment activation kit for local markets and veterinarian partners to communicate Royal Canin’s product range for pet skin problems. 

Production included online videos, vet merchandising, press ads, online display banners, SEO guidelines and implementation templates, social media assets, campaign landing pages, and 3D modeling for packaging. Deployment kit includes detailed user journey maps with different touch points to explain the markets the purpose and usage of each and every asset.  

I was responsible for pre-production, production, and post-production for the creation of all the assets and materials. 

We shot and recorded VO in London with Dan Burn-Forti, a director specialized in animal photography and videography.  

The old Heineken.com needed to be replaced right away to implement a responsive site to optimize the mobile user experience. The existing infrastructure made it difficult to localize the content, and its costs were unreasonable both for global and local markets.   

Worked together with Heineken's development partner Macaw using Scrum framework. I was the ScrumMaster up until the first release. We worked in two-week sprints for four months. I worked closely with Product Owner to ensure an effective Product Backlog management.

The UX and UI development of mammoet.com .  Worked together with Mammoet's development partner Macaw using Scrum framework. I was the Scrum Master. We worked in two-week sprints for three months for the first release. I worked closely with Product Owner to ensure effective Product Backlog management.