The old Heineken.com needed to be replaced right away to implement a responsive site to optimize the mobile user experience. The existing infrastructure made it difficult to localize the content, and its costs were unreasonable both for global and local markets.   

Worked together with Heineken's development partner Macaw using Scrum framework. I was the ScrumMaster up until the first release. We worked in two-week sprints for four months. I worked closely with Product Owner to ensure an effective Product Backlog management.